Channel | Speakers

Arden Hetland

Arden Hetland

President & CEO
American Financial & Automotive Services, Inc. and American Financial Warranty Corporation

Arden Hetland is President and Chief Executive Officer (CEO) of American Financial & Automotive Services, Inc. and American Financial Warranty Corporation. The American Financial companies provide comprehensive F&I development, first class administrative services, and a full portfolio of F&I products to maximize dealership profits. The Automotive Training Academy (ATA), a division of American Financial, complements these offerings by preparing automotive professionals for the demands of the industry. Recognized for having the highest standards of integrity and ethics, American Financial has received multiple Dealers’ Choice Awards and other industry awards.

Hetland began his automotive career after graduating from North Dakota State University. He held multiple positions in the retail automotive business, and later continued his career with World Service Life. During his eight years at World Service Life, he was promoted to Vice President and Director of the Auto Services Group and then to Senior Vice President of Credit Insurance Services. He also won various distinguish sales awards during his tenure at World Service Life. Through a merger in 1986, Hetland proceeded to become the Vice President of Insurance Marketing for American National Insurance Company, the third largest insurance company in the country.

In 1992, Hetland incorporated American Financial & Automotive Services, Inc. Since then, he has led the company to be an industry leader, receiving multiple endorsements from state and metro dealer associations.

2019 Advisory Board

David Trinder 
StoneEagle F&I
Advisory Board Chair

Lee Bowron
Kerper and Bowron

Dave Duncan
Safe-Guard Products International

Ron Greer
Provider Exchange Network

Kristen Gruber 
Dealers Assurance Company

Lori Hallissey 

Arden Hetland
American Financial & Automotive Services

Daniel Jones

Daniel Lievrouw
American Guardian Warranty Services

Kelly Price

Mitch Rand
C&K Auto Parts

Michael Reth
Axiom Product Administration

Michael Tuno 
World Class Dealer Services

Tony Wanderon
National Auto Care