Channel | Speakers

Arden Hetland

Arden Hetland

President & CEO
American Financial & Automotive Services, Inc. and American Financial Warranty Corporation

Arden Hetland is President and Chief Executive Officer (CEO) of American Financial & Automotive Services, Inc. and American Financial Warranty Corporation. The American Financial companies provide comprehensive F&I development, first class administrative services, and a full portfolio of F&I products to maximize dealership profits. The Automotive Training Academy (ATA), a division of American Financial, complements these offerings by preparing automotive professionals for the demands of the industry. Recognized for having the highest standards of integrity and ethics, American Financial has received multiple Dealers’ Choice Awards and other industry awards.

Hetland began his automotive career after graduating from North Dakota State University. He held multiple positions in the retail automotive business, and later continued his career with World Service Life. During his eight years at World Service Life, he was promoted to Vice President and Director of the Auto Services Group and then to Senior Vice President of Credit Insurance Services. He also won various distinguish sales awards during his tenure at World Service Life. Through a merger in 1986, Hetland proceeded to become the Vice President of Insurance Marketing for American National Insurance Company, the third largest insurance company in the country.

In 1992, Hetland incorporated American Financial & Automotive Services, Inc. Since then, he has led the company to be an industry leader, receiving multiple endorsements from state and metro dealer associations.

Hetland is also a founding member of the Association of Finance & Insurance Professionals (AFIP). As such, the American Financial companies were the first to have their entire field force AFIP certified. Furthermore, the ATA offered the first AFIP certified F&I training course. In 2016, Hetland assisted in developing the ACE certification program to further enhance ethics and compliance within the automotive industry.

Hetland and his wife, Donna, are both natives of North Dakota. They are actively involved in their church and community. They have two daughters and five grandchildren. They currently reside in The Woodlands, Texas, a suburb of Houston.

2018 Advisory Board

David Trinder 
CEO, F&I Administration Solutions
and Advisory Board Chair

Cindy Allen
CEO, StoneEagle

Lee Bowron
Founder, Kerper and Bowron, LLC

Dave Duncan
President, Safe-Guard Products International

Kristen Gruber
President, Dealers Assurance Company

Lori Hallissey
COO, Portfolio Reinsurance Services

Randy Henrick
President, Randy Henrick & Associates, LLC

Arden Hetland
President, American Financial
and Automotive Services

Dan Jones
Principal, Eckbond Coatings, Inc.

Daniel Lievrouw
Executive Vice President and CIO, American Guardian Warranty Services, Inc.

Adam Pope
President, Warranty Solutions

Brian Reed
President, F&I Express